This is the busiest period of the year for retailers with many focused on capitalizing on the pre-Christmas consumer shopping period. But for retailers that this period of intense activity doesn’t stop when the decorations come down.
According to recent data, a third (33%) of people expect to return Christmas gifts before the end of January. Being able to return an item quickly, easily, and cheaply matters as much to today’s shoppers as how it’s delivered.
Black Friday, Cyber Monday and Christmas shoppers are in high gear in November and December, so retailers are focused on investing in their operations and customer experience toward the end of the year.